Proposal

Proposal for my music magazine

 

Hello and welcome to my presentation.

I know you’ve heard the same thing over and over, “I propose a brand new this” and a “brand new that”- so I really do appreciate your time.

The media industry is rapidly rising, but there are still a few gaps in it. And I believe that I can fill that gap with my suggestion.

And so I give you – “MM” which simply stands for “Music Matters.”

This masthead is simple because that’s what I think looks best – simple. Simple and minimalistic. And that’s what I hope to portray all throughout my magazine – simplicity that is more than effective.

What’s the genre, I hear you ask? Well I’ve decided on quite a niche market, as I don’t think this genre gets the attention it deserves, and that’s alternative rock. You can have so much fun playing around with this genre, and since there is a rise of upcoming artists in this particularly type of music, you can always introduce these potential new stars into the glossy pages of the magazine, which is what I intend to do.

Artists I would include would be acts like Imagine Dragons, Bastille, Rolling Stones, 30 Seconds to Mars, Arctic Monkeys, Two Door Cinema Club, Biffy Clyro, The Libertines and Lana Del Ray.

I intend to have both currently famous stars as well as submitting new and upcoming acts. This can mean that if these new stars do break the music industry, recognition will go back to the original music magazine that announced their arrival first.

I would also display current artists to show the world how they’re doing, and so that fans will be attracted to my magazine, if they can see their idols splashed across my front covers.

 

My colour scheme will be fairly eccentric, with the primary and secondary colours of green, purple and black. I believe these colours are quite quirky, which will fit into the characteristics of my target audience. The font will however be quite simple and professional as to make the audience feel a little more mature and grown up. If you put a childish font like the ones used in Top of the Pops onto a magazine like this, the target audience might feel belittled. This colour scheme will be continued all throughout the magazine, as I believe consistency is best.

These colours are also quite unusual, which would make it a unique selling point.

 

My target audience would be people that are aged around 16-25. There wouldn’t particularly be a direct aim towards the gender of my audience either; both females and males will be targeted.

 

I would of course include things like the regular features, the reviews, the interviews, posters, news, etc, but I would try and include competitions and prizes. These prizes might include a free download of an unreleased track or free download of an album, or the chance to have a meet and greet with their favourite artists.

 

Artists I would include would be acts like Imagine Dragons, Bastille, Rolling Stones, 30 Seconds to Mars, Arctic Monkeys, Two Door Cinema Club, Biffy Clyro, The Libertines and Lana Del Ray.   

 

The frequency of this music magazine would be once fortnightly, so the readers can get all the latest gossip faster than magazines that are published monthly. The price is going to be £2.60, as I think the age of my target audience would suggest that they are beginning to work now and so will be able to afford this.

 

In addition to all the features I stated I would have in my magazine, I am also going outside of the printed pages and going to expand “MM” onto the internet. I am going to have my own “MM” website as well as a place on a radio station. I will even try to produce my own “MM” merchandise shop that is available online. As well as this, I will include my readers even more and make them feel more connected as I will set up social media for my magazine, for example a Facebook, Twitter accounts and a YouTube channel.

 

To push the launch I will team up with YouTube and one of the mobile phone companies, maybe O2, to create a viral campaign.

I will also design my own special edition covers, as well as producing free gifts and promotions. Lastly, I will display promotional subscriptions on my magazine, with maybe an offer of a free subscription when you first sign up.

 

Thank you for listening and for your time.

 

Proposal Feedback

This feedback was critical and helpful to me, as I can now see from another's point of view what I did well in my proposal and therefore future ideas, as well as seeing what could be included and improved upon.