30-10-13
This is a Prezi presentation showing my 3 magazine double page spreads from Q magazine, Kerrang! and Top of the Pops magazine. Doing this analysis of the double page spreads helped me decide a lot of things when I'm doing my own magazine. There's a lot of things to consider; everything is placed there for a reason, from the position of the picture to the size of the font.
Some of the things I need to really consider are:
FONT
COLOUR
IMAGE
-colours of the font
-make a house colour scheme
-have one full bleed image at least
-postion of the font
-make them stand out
-use a couple of smaller images as
well.
-the type of font
-keep in with these chosen colours/be consistent
-make them appropriate for the genre/audience
-size of the font
-make them appropriate for the genre/audience
-make sure the language is appropriate for the audience
This
is a survey I created on the site Survey Monkey, designed to collect results
from anonymous participants about questions I have asked to help me create my
magazine. These questions have been specifically asked to help me decide what
to include and what to not include on my magazine, what is going to be
effective, what isn't, whether to add freebies, etc. Some of the questions
included are:"What is
the best gig to view alternative rock artists?"and"Would you download an app by
your favourite music magazine?"This
will help me gain an insight into what the target audiencereallywant.
By creating this survey, I can then later analyze the results, and
judging by the outcome, hope to produce a successful music magazine.
I know you’ve heard the
same thing over and over, “I propose a brand new this” and a “brand new that”-
so I really do appreciate your time.
The media industry is
rapidly rising, but there are still a few gaps in it. And I believe that I can
fill that gap with my suggestion.
And so I give you – “MM”
which simply stands for “Music Matters.”
This masthead is simple
because that’s what I think looks best – simple. Simple and minimalistic. And
that’s what I hope to portray all throughout my magazine – simplicity that is
more than effective.
What’s the genre, I hear
you ask? Well I’ve decided on quite a niche market, as I don’t think this genre
gets the attention it deserves, and that’s alternative rock. You can have so
much fun playing around with this genre, and since there is a rise of upcoming
artists in this particularly type of music, you can always introduce these
potential new stars into the glossy pages of the magazine, which is what I
intend to do.
Artists I would include
would be acts like Imagine Dragons, Bastille, Rolling Stones, 30 Seconds to
Mars, Arctic Monkeys, Two Door Cinema Club, Biffy Clyro, The Libertines and
Lana Del Ray.
I intend to have both
currently famous stars as well as submitting new and upcoming acts. This can
mean that if these new stars do break the music industry, recognition will go
back to the original music magazine that announced their arrival first.
I would also display
current artists to show the world how they’re doing, and so that fans will be
attracted to my magazine, if they can see their idols splashed across my front
covers.
My colour scheme will be
fairly eccentric, with the primary and secondary colours of green, purple and
black. I believe these colours are quite quirky, which will fit into the
characteristics of my target audience. The font will however be quite simple
and professional as to make the audience feel a little more mature and grown up.
If you put a childish font like the ones used in Top of the Pops onto a
magazine like this, the target audience might feel belittled. This colour
scheme will be continued all throughout the magazine, as I believe consistency
is best.
These colours are also
quite unusual, which would make it a unique selling point.
My target audience would
be people that are aged around 16-25. There wouldn’t particularly be a direct
aim towards the gender of my audience either; both females and males will be
targeted.
I would of course include
things like the regular features, the reviews, the interviews, posters, news,
etc, but I would try and include competitions and prizes. These prizes might
include a free download of an unreleased track or free download of an album, or
the chance to have a meet and greet with their favourite artists.
Artists I would include
would be acts like Imagine Dragons, Bastille, Rolling Stones, 30 Seconds to
Mars, Arctic Monkeys, Two Door Cinema Club, Biffy Clyro, The Libertines and
Lana Del Ray.
The frequency of this
music magazine would be once fortnightly, so the readers can get all the latest
gossip faster than magazines that are published monthly. The price is going to
be £2.60, as I think the age of my target audience would suggest that they are
beginning to work now and so will be able to afford this.
In addition to all the
features I stated I would have in my magazine, I am also going outside of the
printed pages and going to expand “MM” onto the internet. I am going to have my
own “MM” website as well as a place on a radio station. I will even try to
produce my own “MM” merchandise shop that is available online. As well as this,
I will include my readers even more and make them feel more connected as I will
set up social media for my magazine, for example a Facebook, Twitter accounts
and a YouTube channel.
To push the launch I will
team up with YouTube and one of the mobile phone companies, maybe O2, to create
a viral campaign.
I will also design my own
special edition covers, as well as producing free gifts and promotions. Lastly,
I will display promotional subscriptions on my magazine, with maybe an offer of
a free subscription when you first sign up.
Thank you for listening
and for your time.
Proposal Feedback
This feedback was critical and helpful to me, as I can now see from another's point of view what I did well in my proposal and therefore future ideas, as well as seeing what could be included and improved upon.
This feedback was critical and helpful to me, as I can now see from another's point of view what I did well in my proposal and therefore future ideas, as well as seeing what could be included and improved upon.